The time in which Misc. Goods Co. was thought up it did not revolve around a time of dreaming or conceptualizing. It didn’t occur in a conversation among friends and, in turn, become a life goal. The MGCO. products and brand came about by circumstance; by positioning my professional life in such a way that it could bend and shift; changing as opportunity came, and being ready to put my hand to the plow when it did. This opportunity came in the form of a monstrously successful Kickstarter campaign. My life changed, and now I was responsible for a new business. Misc. Goods Co. arrived to the commercial world, and it’s time again to roll up my sleeves, making the most out of this great opportunity.