What is Snapchat?

Snapchat is an application that allows users to photo messaging and a social interaction.

Purpose

According to Snap Inc. website, the purpose of their products is to “empower people to express themselves, live in the moment, learn about the world, and have fun together.”

Content

Users can message or “chat” with friends with words, photos, or ten second long videos. A unique feature about Snapchat is that content is erased after it is viewed. Users can also post photos and videos to their “Story”, where their friends or anyone can view them for twenty-four hours.

Audience

Most users of this app are young teenagers and young adults.